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☆ A bearish options trade on Apple that wins if the buyback enthusiasm fades
▼ + stars: | 2024-05-07 | by ( Nishant Pant | ) www.cnbc.com time to read: +3 min

Apple surged on Friday following Tim Cook's announcement of the largest stock buyback in stock market history. I'm aiming for a post-earnings "gap fill" trade on AAPL . Despite my long-term bullish outlook on AAPL, I'm considering a short-term bearish trade to fade this post-earnings spike. If AAPL starts against me, I would want to close the trade if I lose 50% of my investment (i.e., $125). BEFORE MAKING ANY FINANCIAL DECISIONS, YOU SHOULD STRONGLY CONSIDER SEEKING ADVICE FROM YOUR OWN FINANCIAL OR INVESTMENT ADVISOR.

Persons: Apple, Tim Cook's, AAPL, Nishant Pant

☆ Apple CEO Tim Cook made $63 million last year — here's how that breaks down
▼ + stars: | 2024-05-03 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Apple CEO Tim Cook's base salary has been $3 million a year since 2016. His total compensation was $63.2 million in 2023, down from $99.4 million the previous year. AdvertisementApple chief Tim Cook has been paid an annual salary of just $3 million since 2016. However, the CEO of the second-most valuable US company also gets stock awards and a performance-based bonus, which boosts his overall earnings. His pay packet was made up of $46.9 million in stock awards and $10.7 million in non-equity incentive plan compensation.

Persons: Tim Cook's, —, Tim Cook, Cook, It's, Apple Organizations: Apple, Service, SEC, Forbes, Bloomberg, Developers Conference, Business Locations: China

☆ Why Apple is betting big on India
▼ + stars: | 2024-04-22 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +26 min

I think one estimate put, at one point, I think China was producing something like 90% of the world's iPhones. So when we talk about, you know, Apple manufacturing elsewhere, it's going take a long time to significantly ramp up iPhone production elsewhere. And you know, opening a physical Apple store often for Apple is a sign of a big deal. But you know, Apple looking at India going, wow, we've only got 7% of market share there, we could grow huge amounts. And of course, as we know, with Apple, the hardware is the, you know, one side of the equation, but also, you know, Apple makes billions of dollars off of its services business, which includes things like its App Store fees, it's Apple Pay, Apple TV, all of those other products and services.

Persons: Tim Cook, Apple, it's, It's, Tom Chitty, we've, Arjun Kharpal, Arjun, they're, let's, hasn't, We've, they've, Apple's, that's, we're, There's, Narendra Modi, Arjun Kharpal It's, Tom Chitty Huawei, Kharpal Huawei, Tim Cook's, I've, haven't, He's, They've, Arjun Kharpal There's, Tom Chitty Oppo, Tom Chitty Xiaomi, Tom Chitty Samsung, You've, They're, Transsion, Tom, Tom Chitty I'm, Kharpal, Tom Chitty We'll Organizations: Apple, Bloomberg, CNBC, U.S, Arjun Kharpal It's Samsung, Samsung, China, Apple Watch, Huawei, IDC Locations: India, Foxconn, China, beyondthevalley@cnbc.com, Covid, Zhengzhou, Vietnam, Asia, Thailand, Indonesia, Southeast Asia, Mumbai, New Delhi, Xiaomi, Europe, U.S, Arjun Kharpal Vietnam, Hanoi , Vietnam, Hanoi, Taiwan, Beijing, America, Africa, The

☆ Apple CEO Tim Cook visits Vietnam — here's why
▼ + stars: | 2024-04-15 | by ( Arjun Kharpal | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple CEO Tim Cook visits Vietnam — here's whyCNBC's Arjun Kharpal discusses Apple CEO Tim Cook's visit to Vietnam and how the country has emerged as a key manufacturing hub for the iPhone giant.

Persons: Tim Cook, Vietnam —, Arjun Kharpal, Tim Cook's Organizations: Apple Locations: Vietnam

☆ The effects of the fatal bridge collapse in Baltimore will be felt for months
▼ + stars: | 2024-03-31 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . On the agenda today:AdvertisementBut first: The effects of the fatal bridge collapse in Baltimore will be felt for months. ET Tuesday, the 984-ft long container ship Dali crashed into the Francis Scott Key Bridge in Baltimore, bringing it down. AdvertisementNow, China is in a similar situaJtion as Japan once was, as it stares down a property market collapse. But Japan's recovery won't be easy to replicate for China, which has resisted stimulus packages and faces a difficult trade market.

Persons: —, Tim Cook's, Francis Scott Key, Tasos Katopodis, Dali, It's, Sam Altman, Kent Nishimura VCs, Altman, Sam Altman's, Jenny Chang, Rodriguez, I'm, Hannes P Albert, Chelsea Jia Feng, ChatGPT, Mark Zuckerberg Organizations: Business, Service, Apple, OpenAI's, Getty Images, Microsoft Locations: Baltimore, Port, London, China Japan, China, Japan

☆ I followed Apple CEO Tim Cook's morning routine for a week. It left me exhausted and with a budding caffeine addiction.
▼ + stars: | 2024-03-29 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +2 min

I've been trying to implement a productive morning since moving for work in January. I decided to challenge myself and copy the morning routine of Apple CEO Tim Cook. There's no way I'll ever wake up as early as him, but I did start to enjoy a morning coffee. AdvertisementSince moving to the New York metropolitan area in January 2024, I've been working on establishing a productive morning routine to help me succeed in my transition to adulthood. Minus the early wake-up time, his routine seemed very approachable, with realistic opportunities to integrate healthier habits into my own life.

Persons: I've, Tim Cook, —, Zers, Mark Organizations: Apple, Service Locations: There's, New York

☆ Op-ed: The effusive China tour is a failing playbook for Apple, Tim Cook, and every CEO
▼ + stars: | 2024-03-27 | by ( Dewardric L. Mcneal | ) www.cnbc.com time to read: +8 min

This ritual, epitomized by high-profile engagements — such as Apple CEO Tim Cook's effusive overtures and statements of commitments to China — signals that American corporate titans think the strategy can still work. Tim Cook's narrative of China as "critical" to Apple , coupled with his admiration for the country's advanced manufacturing capabilities, embodies the ethos of this engagement playbook. Apple's Chief Executive Officer Tim Cook attends the China Development Forum in Beijing on March 24, 2024. It's not that the Apple CEO is doing anything wrong. Chinese Apple superfans jostled to enter the smartphone maker's newest store as it opened on March 21 night.

Persons: Tim Cook's, Tim Cook, Pedro Pardo, Jim McNerney, Xi Jinping's, Mark Zuckerberg, Deirdre O'Brien, Strstr, Xi, Xi Jinping, Li Qiang Organizations: Apple, American, titans, U.S, Apple's, China Development Forum, AFP, Getty, Boeing, Airbus, Volkswagen, Qualcomm, Google, Facebook, Huawei, Afp Locations: China, Beijing, Weibo, Shanghai

☆ Tim Cook's comments about iPhone sales in China just cost Apple $490 million
▼ + stars: | 2024-03-15 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

Apple has agreed to pay $490 million to settle a 2019 class-action lawsuit from shareholders. The lawsuit alleged CEO Tim Cook made false comments about China sales in a 2018 earnings call. Apple denied wrongdoing, saying it agreed to the settlement to prevent further litigation. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementComments Apple's CEO Tim Cook made years ago have just cost the company a boatload of money.

Persons: Tim Cook, — Organizations: Apple, Service, Reuters, Business Locations: China, California

☆ Apple reaches $490 million settlement over Tim Cook's China sales comments
▼ + stars: | 2024-03-15 | by ( ) www.cnbc.com time to read: +2 min

Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 6, 2022. Apple has reached a $490 million settlement to resolve a class-action lawsuit that alleged Chief Executive Tim Cook defrauded shareholders by concealing falling demand for iPhones in China. A preliminary settlement was filed on Friday with the U.S. District Court in Oakland, California, and requires approval by U.S. District Judge Yvonne Gonzalez Rogers. Apple posted $97 billion of net income in its latest fiscal year, and its payout equals a little under two days of profit. The case is In re Apple Inc Securities Litigation, U.S. District Court, Northern District of California, No.

Persons: Tim Cook, Yvonne Gonzalez Rogers, Cook, Shawn Williams, Rogers, Apple Organizations: Apple Inc, Apple Worldwide, Apple, U.S, Norfolk Pension Fund, Apple Inc Securities Litigation, Court, Northern District of Locations: Cupertino , California, China, Oakland , California, Brazil, India, Russia, Turkey, Norfolk, Norwich, England, Northern District, Northern District of California

☆ Rivian pulled off a Steve Jobs moment with its surprise announcements
▼ + stars: | 2024-03-08 | by ( Camilo Fonseca | ) www.businessinsider.com time to read: +2 min

Rivian's "one more thing" was a nod to Steve Jobs' habit of teasing a last product reveal at events. Scaringe stunned his audience with the reveal of the R3 midsize crossover, catching the audience by surprise. That comment — and perhaps the whole surprise reveal — was a thinly veiled reference to Apple cofounder Steve Jobs' habit of making last-minute product announcements, introducing "one more thing" after seemingly finishing his keynote speech. AdvertisementBut the R3 wasn't the only surprise that Scaringe had up his sleeve, who added that "there's one more thing." The Rivian R3X performance variant Elliot Ross Studio, INCWith his double-surprise reveal, Scaringe seems to have taken Jobs' penchant for theatricality to heart.

Persons: RJ Scaringe, Steve Jobs, Scaringe, —, Rivian, Tim Cook's, Elliot Ross Organizations: Service, Apple, Apple Watch, Air, MacBook, Elliot Ross Studio, INC

☆ Jim Cramer says the stock market rally has stalled because of two important reasons
▼ + stars: | 2024-02-06 | by ( Jeff Marks | ) www.cnbc.com time to read: +5 min

Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street. But Jim Cramer said, "It is not a broadening rally. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street.

Persons: Jim Cramer, Eli Lilly, Lilly, Jim, David Simon, Tim Cook's, We're, Edwards Lifesciences, Jim Cramer's Organizations: CNBC, Broadcom, Nvidia, Micro, New York Community Bancorp, Signature Bank, Silicon Valley Bank, Linde, Club, DuPont, Air Products, Chemicals, Simon Property, GE Healthcare, Technology, Apple, Vision, Ford, Motors, Tesla, Enphase Energy, CVS Health, Yum Brands, Disney, Wynn Resorts, Jim Cramer's Charitable Locations: We're, New York, Silicon, China, Amgen

☆ Tim Cook's language hints AI strategy is coming: Melius' Ben Reitzes
▼ + stars: | 2024-02-01 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTim Cook's language hints AI strategy is coming: Melius' Ben ReitzesBen Reitzes, Melius head of technology research, joins 'Power Lunch' to discuss how Apple will eventually become an AI company, the iPhone sales issues, and more

Persons: Tim, Ben Reitzes Ben Reitzes Organizations: Apple

☆ Apple tells dozens of employees in San Diego to move to Austin or face layoffs, report says
▼ + stars: | 2024-01-15 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Apple has told 121 staff in San Diego to move to Austin or face being laid off, Bloomberg reported. They've been given until the end of February to decide if they'll relocate, the report said. AdvertisementApple has reportedly told 121 employees in San Diego to relocate to Austin or face being laid off. People with knowledge of the matter said the employees told Bloomberg the majority of the 121 workers weren't willing to relocate. The company told staff in its Development and Preservation teams to reapply for their jobs or they would get laid off.

Persons: Apple, They've, they'll, —, Siri, Platformer's Zoë Schiffer, Schiffer, Hugh Langley, Tim Cook, Apple's, Tim Cook's, It's, Apple didn't Organizations: Bloomberg, Service, Apple, Texas, Preservation, Meta, Google, CNBC, Microsoft, Huawei, Reuters, Business Locations: San Diego, Austin, China

☆ Ex-J.Crew exec says she used to work 8:30 a.m. to 6 p.m. without a break, followed by hours of phone meetings at home
▼ + stars: | 2023-12-03 | by ( Haley Tenore | ) www.businessinsider.com time to read: +3 min

Crew's former president Jenna Lyons recalled working over ten hours a day. Lyons spoke on a recent podcast, which was released Monday. Lyons said she worked 8:30 a.m. to 6 p.m. with no breaks, then answered phone calls at home. In the podcast episode, Lyons spoke about her time leading J.Crew, during which she oversaw the J.Crew, Madewell, and Factory divisions. "When I left my job, my whole world sort of dismantled," Lyons told Time.

Persons: Crew's, Jenna Lyons, Lyons, —, She's, Lauryn Evarts, Michael Bosstick, Tim Cook's, J.Crew, Cass Bird Organizations: Service, Housewives, New, Apple, Time Magazine, Time Locations: New York, J.Crew

☆ Tim Cook's latest visit to China is a sign that the iPhone is at risk of becoming the 2nd-best option for many people
▼ + stars: | 2023-10-20 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The Apple CEO made his second known trip to China this year as iPhone sales struggle. The visit is a sign that Apple desperately needs to keep China on its side. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementWhen Tim Cook visited China in March this year, he was there to heap praise on the country for its history of innovation. Several months on, the Apple CEO is back on the charm offensive.

Persons: Tim Cook, —, Cook, Wang Wentao, it's, Elon Musk, Luxshare Organizations: Apple, Service, Bloomberg, Research, Huawei, Apple's Locations: China, Beijing, Chengdu

☆ Tim Cook visits China as demand for iPhone falters
▼ + stars: | 2023-10-17 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTim Cook visits China as demand for iPhone faltersCNBC's Deirdre Bosa joins 'The Exchange' to discuss Tim Cook's latest visit to China, the importance of Chinese demand for Apple, and Apple expanding its services economy.

Persons: Tim Cook, Deirdre Bosa, Tim Cook's Organizations: Apple Locations: China

☆ Tim Cook's daily routine: The schedule of the Apple CEO who wakes up at 3:45 a.m. and reads hundreds of customer emails a day
▼ + stars: | 2023-10-11 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

Tim Cook is known to relentlessly question employees in meetings that can last hours. APThe Journal's 2014 article reported that Cook's weekly operations meetings could last five or six hours and that he was known to relentlessly question employees. Mike Janes, the former head of Apple's online store, told CNN Money in 2008 about an afternoon meeting with Cook. "After hours, he was still drilling us with question after question while we were watching the clock like kids in school. As a result, the Journal said, employees had learned to be prepared, cramming for the meetings as if they were tests.

Persons: he's, Cook, Tim Cook, Mike Janes, " Janes Organizations: CNN, Mets

☆ Apple has a big China problem that's 22 years in the making
▼ + stars: | 2023-09-13 | by ( Cork Gaines | ) www.businessinsider.com time to read: +6 min

Consider the following:But as tensions rise between the US and China, Apple may be stuck in the middle. Visual China Group via Getty ImagesApple's dependency on China goes back 2 decadesChina was admitted to the World Trade Organization in 2001. The same year China joined the WTO, Apple began manufacturing in China. Apple turns its flirtatious eye to IndiaAs problems continue to mount in China, Apple is making a — perhaps long-overdue — shift to become less dependent on China. Apple is also increasing its production of iPhones in India but is still miles behind China in terms of both volume and speed.

Persons: Tim Cook, Apple, Luke Lloyd, Varney, Lloyd, Stuart Varney, Barack Obama, Donald Trump, Joe Biden, Evan Vucci, Tim Cook's, Goldman Sachs, Cook, Xi, There's Organizations: Apple, Service, Street Journal, China Development Forum, Visual China, Getty, World Trade Organization, WTO, Strategic Wealth Partners, Fox Business, Co, country's Communist Party, US, AP, Micron Locations: China, India, Wall, Silicon, South Carolina, AP China, iPhones

☆ Apple's iPhone 15 launch clouded by China problems
▼ + stars: | 2023-09-12 | by ( Stephen Nellis | ) www.reuters.com time to read: +4 min

The iPhone made up more than half of Apple's $394.3 billion in sales last year, but it faces new challenges with selling in China, the Cupertino, California firm's third-largest market. Huawei wants to gain an edge on Apple with add-on features like satellite calling that relies on China's government-backed network. Apple's current iPhone lineup includes satellite capabilities, though they are meant only for emergency situations. "The truth of the matter is, we're in a very down smartphone market," said Bob O'Donnell, head of TECHnalysis Research. Reporting by Stephen Nellis in Cupertino, California; Editing by Peter Henderson and Lisa ShumakerOur Standards: The Thomson Reuters Trust Principles.

Persons: Dado Ruvic, Apple, Ben Bajarin, Bob O'Donnell, O'Donnell, Tim Cook's, Siri, Stephen Nellis, Peter Henderson, Lisa Shumaker Organizations: Apple, REUTERS, Rights, Huawei Technologies, Huawei, iPhones, Apple Watch, Creative, Counterpoint Research, TECHnalysis Research, Thomson Locations: Rights CUPERTINO , California, China, Cupertino , California

☆ Can Tim Cook act? Judge for yourself by watching Apple's surprise skit during its big iPhone event
▼ + stars: | 2023-09-12 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +4 min

Not to be outdone, Apple CEO Tim Cook acted opposite Oscar winner Octavia Spencer, sans mask, in a surprise skit during Apple's big iPhone event on Tuesday. AdvertisementAdvertisementTim Cook acting opposite Octavia Spencer in a skit for Apple's iPhone 15 keynote. AdvertisementAdvertisementOne person tweeted "Apple's climate progress is impressive - but the most impressive part of that skit is 100% Tim Cook's acting. 🤣"While another wrote "Oddly enough one of the most impressive parts about the #AppleEvent so far is Tim Cook's acting. "I wonder how many hours of acting classes Tim Cook took for this #AppleEvent," one person wrote.

Persons: Tim Cook, Octavia Spencer, Jeff Bezos, Oscar, Cook, Spencer, — Cook, Apple mployees, Apple, we've, skeptically, Tim Cook's Organizations: Apple, Service

☆ Here's how Google plans to fight the DOJ
▼ + stars: | 2023-09-08 | by ( Lauren Feiner | ) www.cnbc.com time to read: +3 min

He pointed to Apple CEO Tim Cook's comments in 2018 that Google's search engine is the "best." Google isn't the only company that pays for prominent placement on browsers, Walker wrote. Consumers can easily change search engine defaults on their devices if they prefer another service. Walker wrote that consumers showed a willingness to do this in 2014 when many Mozilla users switched their default from Yahoo to Google. The DOJ and the Colorado state AG's office, which is leading the states' case, did not immediately respond to requests for comment.

Persons: Microsoft's Bing, Kent Walker, Walker, Tim Cook's, Bing Organizations: Google, District of, Court, Department of Justice, Microsoft, DOJ, Apple, Microsoft's, Yahoo, Mozilla, Big Tech Locations: District, District of Columbia, U.S, Colorado

☆ Cramer: The Cassandras are wrong about the market (again) — here's why I'm upbeat
▼ + stars: | 2023-07-16 | by ( Jim Cramer | ) www.cnbc.com time to read: +14 min

The impossibility of any company doing anything right, or as right as the market seems to judge, serves as the only homily worth offering. You simply don't land at all. Of course, the biggest worry to this market is its two-tiered nature: The mega-cap techs versus all the rest. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Warren Buffett, It's, Jerome Powell's, Alan Greenspan, Ben Bernanke, Powell, deride Powell, —, it's, Wells, Vin Diesel, he'll, Goldman Sachs, Amy Hood, Tim Cook's, Mark Zuckerberg's pickleball, Clive Cussler, Stephen King, Lina Khan's, Jonathan Kanter, Khan, Morgan, let's, Jim Cramer's, Jim Cramer, Jim, Victor J Organizations: Apple, Wells, JPMorgan, PepsiCo, Treasury, Bank of America, Microsoft, Activision Blizzard, Nvidia, Intel, Devices, Colgate, Federal Trade, Activision, Justice Department, sycophantic, Fed, Jim Cramer's Charitable, CNBC, Visitors, New York Stock Exchange, Blue, Bloomberg, Getty Locations: People's Republic of China, China, Wells Fargo, America, New York

☆ Mark Zuckerberg reportedly wants to follow in Elon Musk and Tim Cook's footsteps, and sell products in China — but his past criticisms of China could haunt him
▼ + stars: | 2023-07-03 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Meta is in talks with Chinese tech company Tencent to bring its VR headsets to the country, WSJ reported. But CEO Mark Zuckerberg's past criticisms of China's policies may pose a challenge to his plans. Mark Zuckerberg will likely not be getting a royal welcome in China — like the one Elon Musk got in May — anytime soon. Meta is reportedly in talks with Chinese tech giant Tencent Holdings to bring its Quest virtual-reality headsets to the country, The Wall Street Journal first reported. In that same speech, Zuckerberg said he was worried that China's values could spread to other parts of the world.

Persons: Mark Zuckerberg's, Zuckerberg, Mark Zuckerberg, Elon Musk, Meta, Tencent didn't Organizations: Morning, Elon, Holdings, Street Journal, Apple, Georgetown University, Facebook, Quest Locations: China, —, Hong Kong, TikTok

☆ Apple's Vision Pro isn't just a 'headset,' stupid — it represents the next big frontier of spatial computing
▼ + stars: | 2023-06-09 | by ( Peter Csathy | Fearless Media | ) www.businessinsider.com time to read: +8 min

He writes that Apple's latest $3,500 gadget is not just a VR "headset," but a bigger tech opportunity: spatial computing. Apple at long last revealed its long-anticipated "next big thing" — its Vision Pro — two days ago at its annual WWDC. "Minority Report" come to lifeViewed with the broader lens it deserves, however, Apple's Vision Pro represents so much more. It represents the dawn of an entirely new mass market and transformational tech opportunity of so-called "spatial computing." Spatial computing is essentially the film "Minority Report" come to life, three-dimensional computing divorced from the confines of physical screens.

Persons: Peter Csathy, Nanea Reeves, Tim Cook, Ralph Lauren, Joanna Popper, Bob Cooney, Evan Helda, Pierre, Stuart Rostain, Amy Allison, Tripp, Mark Zuckerberg, Apple's, Steve Jobs, Cook, Bob Iger, Jobs, Iger, Read Organizations: Creative Media, Morning, Fearless Media, Apple, CAA, Barnum, Amazon, Spatial Computing, European VRDays Foundation, Women, Disney, Pixar, Creativie Media Locations: Malibu, Netherlands

☆ Apple execs were reportedly skeptical on headset, with one likening it to a 'science project'
▼ + stars: | 2023-05-18 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +3 min

Apple's headset project suffered from CEO Tim Cook's "distant" approach and lacked the confidence of key company executives at times, Bloomberg reported Thursday. Cook isn't alone in keeping his distance, Bloomberg reported. Top executives including Apple software chief Craig Federighi and hardware executive Johny Srouji have both shown concern about the project, Bloomberg reported. Federighi seemed "wary" and kept his distance, Bloomberg reported citing people familiar, and Srouji compared the headset effort to a "science project." Apple made the decision to sell the headset product at cost as opposed to at a loss, as it originally planned to do, Bloomberg reported.

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